Most Emotion Logo Design

Most Emotion is a video production company based in Germany, ran by filmmaker Stefan Burkhardt. Stefan came to me for support with creating a visual identity for the company that would communicate the brand name and its mission, to make emotions visible through film.

Several development phases, starting with research into the industry and the brand, helped to craft an understanding of the competitive landscape and Most Emotion's position in it. This research influenced the production of several logo concepts, from which one was chosen and developed into the final logo.

Communicating the mission and the purpose of the company was achieved by combining design elements from camera lens aperature rings and eyes, said to be the windows to a person's soul and emotions. Having a distinctive icon which could be used as part of, or separate to, the main logo design allows for wider application across various media.